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Chick-fil-A: Mor Social Interaktion
Here’s true brand strategy for the post-ad age: collaborate with your most dedicated consumers to design a grassroots approach to social media marketing. The chicken lovers at Chick-fil-A have done...
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Lessons From This Summer’s Biggest Social Media Blunders
When a brand makes a PR fumble, regardless of the faux pas’s size, the brand’s response and the action it takes afterward—nowadays, largely in the arena of social media—can often be more influential...
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